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Play'n GO Expands into South Africa with Goldrush Gaming Partnership

Conrad Castleton

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Last updated: 04 Jul 2025

Conrad Castleton 04 Jul 2025

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Play'n GO enters South African market with Goldrush Gaming.
Blockbuster slot games like Book of Dead to be featured.
Strategic partnership to tap into Africa’s growing iGaming market.

Play'n GO has officially entered the South African market through a landmark partnership with Goldrush Gaming Group, bringing its fan-favourite slot titles to local players.

Play'n GO, one of the most prominent names in global casino gaming, has made a move into the South African market by teaming up with the Goldrush Gaming Group.

This partnership marks a major step in Play'n GO’s ongoing expansion strategy, opening the doors for players across South Africa to access a wide range of its iconic slot games.

Through this collaboration, Goldrush and its online brand Goldrush.co.za will now feature Play'n GO’s blockbuster titles, including Book of Dead, Fire Joker, and Rise of Olympus 100.

These games have earned widespread acclaim across Europe, Latin America, and other regions, and are now poised to captivate players in one of Africa’s most dynamic gaming markets.

Goldrush Gaming Group brings over 20 years of experience in both retail and online gambling, making it a trusted and established name in South Africa. This alliance not only enhances Goldrush’s game offering but also strengthens Play'n GO’s foothold in the continent’s growing iGaming ecosystem.

James Baxandall, Head of Regional Sales Africa for Play’n GO, expressed his enthusiasm for the partnership.
The Goldrush Group have been a first-class operator for many years and I’m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.

Peter Amblianities, Head of Marketing at Goldrush Group, also welcomed the partnership, describing it as a move that will significantly enrich the gaming options available to their users.

Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.

The strategic timing of this partnership aligns with increasing interest in regulated gaming across Africa. With internet access and smartphone usage on the rise, South Africa has become a focal point for international operators aiming to establish long-term success in the region.

For Play'n GO, this isn’t just a content deal. It’s a deliberate move toward securing a leading role in African iGaming. By joining forces with a respected local operator like Goldrush, Play'n GO can deliver not only entertainment but also build brand recognition and trust among players who are new to its library.

As the collaboration rolls out, both companies are optimistic about the results. Players can expect a steady stream of engaging, high-quality games, while the industry watches closely to see how this partnership shapes the next phase of gaming in South Africa.