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10Bet "The Race Is On" advert launches new horse racing product

Jon Vine

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Last updated: 3 hours ago

Jon Vine 3 hours ago

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10Bet launches new horse racing product with a striking TV ad.
Commercial showcases online betting via app, available at any moment.
Produced with AI and starring well-known voices and ambassadors.

10Bet South Africa have launched their new horse racing product in style with a eye-catching TV commercial to showcase betting on the sport online.

Horse racing betting as typically been something punters have done at the racetrack, but 10Bet's latest "The Race Is On" advert showcases the fast-pace nature and the ability to wager online or via the app.

10Bet.co.za have a striking new television commercial aimed of redefining how audiences experience horse racing.

The ad blends creative storytelling with AI to depict horses thundering through the streets of Johannesburg - underlining that 10Bet customers can now enjoy the excitement of horse racing anytime, anywhere from their mobile device.

The campaign marks the debut of 10Bet’s new horse racing product, which lets users access both local and international meetings directly through the 10Bet app.

Bettors can place everything from simple win or place bets, to more complex wagers like exactas and trifectas - all through an easy-to-use digital interface.

You can read about the product in our 10Bet review and learn about the latest promo code for 10Bet.

10Bet Race Is On TV Commercial

Michelle Colborne, Marketing VP at 10bet South Africa, said the goal was to push beyond a standard product launch.

“We wanted to do more than launch a new product." said Colborne. "We wanted to show that horse racing no longer lives solely behind trackside rails. It’s alive, accessible, and at your fingertips.

"This TV commercial is our way of bringing the passion of the sport into everyday life and reimagining it for a digital generation.”

Produced in collaboration with Rapt Creative and Spitfire, the commercial uses AI technology to enhance visuals and storytelling, and has already gained rave reviews from audiences across South Africa.

The ad features the voice of well-known racing commentator Nico Kritsiotis, adding a touch of authenticity for racing fans. 10Bet brand ambassadors Butch James, Andile Ncube and Lorenz Kohler also make appearances in the campaign.