LM Bookmaker Review


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LM Bookmaker Review

LM Bookmaker was founded by Lance Michael and is based in Bryanstown, Johannesburg. Lance has been a bookmaker for 25 years and currently holds 10 valid licences across Gauteng, Kwa-Zulu Natal, and the Eastern Cape regions.

Although Lance originally specialised in horse racing, the increasing popularity of global sports betting couldn’t be ignored and now LM Bookmaker is a true all-rounder in the betting industry. In addition to the internet betting site, www.lmbookmaker.com, Lance also owns 11 betting shops across South Africa which are geared more towards sports betting. He has patented the term ‘Soccer Shop’ for these operations, and they continue to attract vast numbers of punters.

LM Bookmaker Verdict

Why punters bet at LM Bookmaker


  • Live in-play betting on many of the world’s top sports
  • Good selection of promos and bonuses
  • Comprehensive sports rules section
  • Huge results portal
  • 25 years experience in the business


  • No live chat or email support
  • No e-wallet payment options

LM Bookmaker Odds & Markets

LM Bookmaker has a good amount of choice when it comes to sporting categories:

Horse RacingAmerican FootballAussie RulesBadmintonBaseball
FloorballFormula 1FutsalGolfHandball
Ice HockeyVolleyballWater PoloMixed Martial ArtsMoto GP
Power Ball RugbySnookerSoccerSquash

There are also long-term soccer markets, such as outright league and cup winners, as well as a soccer 6 pack option. Unfortunately, there are no specials markets, so no politics or entertainment betting, and e-sports is also notably absent from the list. 

LM Bookmaker Football Betting Tips

While horse racing may be a big focus for LM Bookmaker, soccer is definitely the sport that attracts the most punters. There are over 60 nations to choose from, many of those with multiple leagues and competitions, as well as a few international fixtures. Clicking through to your chosen league will bring up the full list of available matches where you can click ‘view bet list’ to see all the available markets for that game. 

LM Bookmaker Football Betting

There is great market depth here, with all the usual wagers like half-time/full-time result, BTTS, handicaps, correct score, and total goals. There are also more unusual markets like 1st goal interval and first booking. The bigger matches, such as those in the English Premier League, will have more individual player markets which include first goalscorer and anytime goalscorer.

LM Bookmaker Horse Racing Betting Tips & more

Horse racing is at the top of the list of sporting categories, so obviously it is still one of the main draws at LM Bookmaker. It covers all local racing as well as a rich selection from other countries across the world, including France, Hong Kong, the UK, and Dubai, plus there are plenty of futures for the big events. 

LM Bookmaker Horse Racing

Other Sports
After horse racing and soccer; basketball, tennis, and cricket are the sports with the most options. Basketball has over 20 nations to choose from, with the NBA obviously holding the most market depth. You also find a number of international matches plus futures on selected markets.

Tennis covers the ITF, ATP, Challenger, and WTA tournaments, both singles and doubles. The singles’ matches generally have greater market depth than the doubles, with the latter only offering around 14 betting markets per match. Cricket has options including the World Cup, the Indian Premier League, The Ashes, and the County Championship. There are odds on outright futures as well as current events, with the Indian Premier League matches, in particular, having a huge range of wagers. 

We decided to pick out some randomly-selected bets from LM Bookmaker and compare the prices against those offered by two other brands operating in the South Africa market. While only a small sample, LM Bookmaker certainly holds its own in this area which is excellent news for punters.

LM Bookmaker
Premier League: Chelsea vs Brighton. Chelsea win.
NHL: Florida Panthers vs Washington Capitals. Panthers win.2.802.802.80
NBA: Brooklyn Nets vs Milwaukee Bucks. Nets win.1.951.901.98
Europa League: Arsenal vs Napoli. Arsenal win.
Horse Racing: Chelmsford City R8. Price of favourite.2.903.002.50

Read G-Bets ReviewRead WSB Review

LM Bookmaker Live Betting

Many of the smaller online sportsbooks will only offer a few categories for live betting, but LM Bookmaker has more than 15. As well as the top sports like football, basketball, ice hockey, and tennis, there is also baseball, cricket, rugby, volleyball, and darts. The handy live betting calendar will help you plan your wagers well ahead of time.

LM Bookmaker Website and Login

The LM Bookmaker homepage is clearly laid out and despite the fact that there is a lot of text on-screen it manages not to feel too cluttered. The information is well displayed and easy to navigate.

Clicking one of the sporting options in the left-hand sidebar will bring up the list of available nations in the centre of the screen. There can be quite a lot of choice here, with soccer having 60 nations to choose from, and many of the nations have multiple leagues within them. Once you have selected your chosen league the available matches will be displayed in the centre of the screen. You can then click the ‘view bet list’ button to display all the markets, and placing a bet is as simple as clicking the odds. It will then be added to your bet slip in the right-hand sidebar where you can enter your stake and see your expected winnings.

The registration process is equally straightforward, with only a few details to fill in. You will, however, be required to send in the relevant FICA documents to verify your account before any withdrawals will be processed.

LM Bookmaker Home

Betting Products
Here are just a few of the products and features that we were impressed with at LM Bookmaker:

Lots of Promos and Bonuses
Many bookmakers have a great welcome offer to tempt in new punters but nothing to offer for existing customers. LM Bookmaker certainly doesn’t have that problem, with a whole host of bonuses for its loyal players. There’s the Money Back Promo, which will refund your stake if your 10-bet multiple lets you down on the last leg, a 0-0 Refund Bonus which will refund all losing bets if an English Premier League game finished nil-all, and the Soccer Multiple Stretch, which will boost your winnings by up to 20% when you place a multiple bet. 

Sports Rules Section
Under the ‘Services’ tab, you’ll find an option marked ‘Sports Rules’. This is a basic rundown of the main rules for 20 of the top sports on offer, which is a fantastic resource if you’re unsure about any aspect of the game. 

Results Portal
Also under the ‘Services’ heading, you’ll see the ‘Results’ link. This allows you to select a sport and a date range, then it will display a comprehensive list of the bets which were available and let you view their results.

LM Bookmaker Mobile App

LM Bookmaker doesn’t have an app available as of yet, but it does have a fully optimised mobile website. The layout is very intuitive with all the options exactly where you’d expect them to be. No matter what size of device you’re using, or which operating system, you’ll be able to place your bets with ease while you’re on the go. 

LM Bookmaker Withdrawals and Deposits

LM Bookmaker currently only accepts Visa and Mastercard deposits and withdrawals. This will cover the majority of punters, but hopefully, some e-wallet options will be added in future as this would help improve the withdrawal times.

LM Bookmaker Customer Service

Clicking the ‘help centre’ link, found in the footer of every page, will take you to a helpful FAQ section. Methods of contact are listed as:

Phone: +2711 781 5836/7 
WhatsApp: 076 460 0475
Email: online@lmbookmaker.com 
Twitter: @LMBookmaker

LM Bookmaker FAQs

Is LM Bookmaker trustworthy?
Yes. LM Bookmaker is fully licenced and regulated by the Gauteng Gambling Board, and Lance Michael himself has a further 9 betting licenses. With almost 25 years in the business, you can be sure of a legit operation. 

How do I claim my LM Bookmaker free bets?
Any new customers to LM Bookmaker may be eligible to claim the welcome bonus. Click this link for more information about the offer.

Do I need a LM Bookmaker promo code?
Some of the offers here may require you to input an LM Bookmaker promo code. Please see the full LM Bookmaker Promo Code page for all the details. 

Can I also play LM Bookmaker Casino games?
Currently no, LM Bookmaker is purely a sportsbook.

Facts and Figures