LM Bookmaker Review

LM Bookmaker was founded by Lance Michael and is based in Bryanstown, Johannesburg. Lance has been a bookmaker for 25 years and currently holds 10 valid licences across Gauteng, Kwa-Zulu Natal, and the Eastern Cape regions.

Although Lance originally specialised in horse racing, the increasing popularity of global sports betting couldn’t be ignored and now LM Bookmaker is a true all-rounder in the betting industry. In addition to the internet betting site, www.lmbookmaker.com, Lance also owns 11 betting shops across South Africa which are geared more towards sports betting. He has patented the term ‘Soccer Shop’ for these operations, and they continue to attract vast numbers of punters.

There are also long-term soccer markets, such as outright league and cup winners, as well as a soccer 6 pack option. Unfortunately, there are no specials markets, so no politics or entertainment betting, and e-sports is also notably absent from the list. 

While horse racing may be a big focus for LM Bookmaker, soccer is definitely the sport that attracts the most punters. There are over 60 nations to choose from, many of those with multiple leagues and competitions, as well as a few international fixtures. Clicking through to your chosen league will bring up the full list of available matches where you can click ‘view bet list’ to see all the available markets for that game. 

There is great market depth here, with all the usual wagers like half-time/full-time result, BTTS, handicaps, correct score, and total goals. There are also more unusual markets like 1st goal interval and first booking. The bigger matches, such as those in the English Premier League, will have more individual player markets which include first goalscorer and anytime goalscorer.

Horse racing is at the top of the list of sporting categories, so obviously it is still one of the main draws at LM Bookmaker. It covers all local racing as well as a rich selection from other countries across the world, including France, Hong Kong, the UK, and Dubai, plus there are plenty of futures for the big events. 

The LM Bookmaker homepage is clearly laid out and despite the fact that there is a lot of text on-screen it manages not to feel too cluttered. The information is well displayed and easy to navigate.

Clicking one of the sporting options in the left-hand sidebar will bring up the list of available nations in the centre of the screen. There can be quite a lot of choice here, with soccer having 60 nations to choose from, and many of the nations have multiple leagues within them. Once you have selected your chosen league the available matches will be displayed in the centre of the screen. You can then click the ‘view bet list’ button to display all the markets, and placing a bet is as simple as clicking the odds. It will then be added to your bet slip in the right-hand sidebar where you can enter your stake and see your expected winnings.

The registration process is equally straightforward, with only a few details to fill in. You will, however, be required to send in the relevant FICA documents to verify your account before any withdrawals will be processed.

Here are just a few of the products and features that we were impressed with at LM Bookmaker:

Many bookmakers have a great welcome offer to tempt in new punters but nothing to offer for existing customers. LM Bookmaker certainly doesn’t have that problem, with a whole host of bonuses for its loyal players. There’s the Money Back Promo, which will refund your stake if your 10-bet multiple lets you down on the last leg, a 0-0 Refund Bonus which will refund all losing bets if an English Premier League game finished nil-all, and the Soccer Multiple Stretch, which will boost your winnings by up to 20% when you place a multiple bet. 

Under the ‘Services’ tab, you’ll find an option marked ‘Sports Rules’. This is a basic rundown of the main rules for 20 of the top sports on offer, which is a fantastic resource if you’re unsure about any aspect of the game. 

Also under the ‘Services’ heading, you’ll see the ‘Results’ link. This allows you to select a sport and a date range, then it will display a comprehensive list of the bets which were available and let you view their results.

Clicking the ‘help centre’ link, found in the footer of every page, will take you to a helpful FAQ section. Methods of contact are listed as:

Phone: +2711 781 5836/7 

WhatsApp: 076 460 0475

Email: online@lmbookmaker.com 

Twitter: @LMBookmaker

Yes. LM Bookmaker is fully licenced and regulated by the Gauteng Gambling Board, and Lance Michael himself has a further 9 betting licenses. With almost 25 years in the business, you can be sure of a legit operation. 

Any new customers to LM Bookmaker may be eligible to claim the welcome bonus. Click this link for more information about the offer.

Some of the offers here may require you to input an LM Bookmaker promo code. Please see the full LM Bookmaker Promo Code page for all the details. 

Currently no, LM Bookmaker is purely a sportsbook.