World Sports Betting Teams Up with Comrades Marathon in Landmark Sponsorship Deal

World Sports Betting (WSB), South Africa's leading online sports betting platform, has officially partnered with the Comrades Marathon Association (CMA) as the event’s Official Sports Betting Partner. The new agreement spans three years, beginning with the 2025 race and culminating in the centennial edition of the Comrades Marathon in 2027.

As part of the partnership, World Sports Betting will help shine a spotlight on the elite athletes taking part in the internationally acclaimed ultramarathon. Understanding the vital role of support in endurance racing, WSB will introduce an energetic route activation in Westville - located around 15km from the finish line - at a pivotal point in the race where runners often need an extra boost to power through the final stretch.

Ryno Du Plessis, COO of World Sports Betting, shared his pride in the partnership, emphasising the shared values between the betting brand and South Africa’s most iconic sporting event.

“World Sports Betting is extremely proud to sponsor this landmark event. As a proudly South African brand, it’s important for us to align with local sporting events that not only showcase exceptional talent, but also reflect the rich spirit, diversity, and heritage of our vibrant country. We believe in backing platforms that unite communities, celebrate local excellence, and inspire the next generation of champions,” Du Plessis said.

Comrades Marathon Association Chairperson Mqondisi Ngcobo welcomed the sponsorship with enthusiasm, emphasizing the strategic value that WSB adds to the event.

“We are pleased to welcome World Sports Betting as the Official Sports Betting Partner to the Comrades Marathon. They will not only add immense value to our race-day activations, but their commitment to supporting iconic events aligns perfectly with the spirit of our ultramarathon. This partnership will undoubtedly enhance the experience for our runners and spectators alike, and we look forward to a successful collaboration that supports our athletes in achieving their goals,” Ngcobo stated.